Social Media Marketing
Definition and Importance of Social Media Marketing31Types of Social Media Platforms25Social Media Marketing Goals and Objectives25Social Media Marketing Metrics and Analytics24Content Planning and Strategy22Creating Engaging Social Media Content28Content Curation and User-Generated Content31Social Media Advertising Platforms and Options27Targeting and Segmentation in Social Media Advertising26Social Media Advertising Measurement and Optimization23Building and Managing Social Media Communities23Social Media Customer Service and Support25Social Media Monitoring and Listening25Emerging Social Media Platforms and Technologies23Artificial Intelligence and Social Media Marketing26Social Media Marketing Ethics and Best Practices26
Content Marketing
Definition and Importance of Content Marketing26Content Types and Formats23Content Planning and Strategy25Writing Effective Content30Visual Content and Storytelling23Search Engine Optimization (SEO) for Content28Content Distribution Channels30Content Promotion Strategies31Content Analytics and Measurement26Content Personalization and Segmentation24Interactive Content and Engagement25Content Marketing for Specific Industries29
Email Marketing
Definition and Importance of Email Marketing29Types of Email Marketing Campaigns28Building an Email List23Crafting Effective Email Subject Lines22Optimizing Email Content for Engagement24Email Marketing Metrics and Analytics24Email Automation25Personalization and Segmentation25Email Marketing Compliance28
Digital Analytics
Definition and Importance of Digital Analytics22Types of Digital Analytics Tools27Key Metrics in Digital Analytics23Google Analytics Overview25Tracking Website Traffic10Analyzing Website Performance27Tracking Social Media Performance26Measuring Social Media Engagement29Analyzing Social Media Data29Tracking Mobile App Usage23Measuring App Engagement31Analyzing App Data23Data Visualization and Reporting30Predictive Analytics27Ethical Considerations in Digital Analytics23
Paid Advertising
Definition and Importance of Paid Advertising23Types of Paid Advertising Platforms25Setting Campaign Objectives and KPIs23Keyword Research and Targeting25Ad Copywriting and Optimization30Bid Management and Campaign Optimization23Platform Selection and Audience Targeting26Content Creation and Ad Formats29Social Media Advertising Analytics26Types of Display Ads and Targeting Options23Ad Design and Creative Optimization27Display Advertising Measurement and Attribution24Key Metrics for Paid Advertising Performance29Data Analysis and Reporting28Attribution Modeling and Cross-Channel Measurement29
Video Marketing
What is Video Marketing?22Video Marketing Goals and Objectives18Video Marketing Platforms and Channels23Video Marketing Metrics and Analytics25Video Production Planning and Scriptwriting23Video Recording and Lighting22Video Editing and Post-Production23Video Optimization and Distribution28Content Marketing with Video23Social Media Video Marketing26Video Advertising22Video Marketing for E-commerce30Video Marketing Analytics Tools22Measuring Video Engagement and Impact24Video Marketing ROI Measurement27Video Marketing Case Studies and Best Practices22
E-commerce Marketing
Definition and Importance of E-commerce Marketing27Target Audience Identification and Segmentation24E-commerce Marketing Channels21Content Marketing for E-commerce25Search Engine Optimization (SEO) for E-commerce25Email Marketing for E-commerce26Social Media Marketing for E-commerce26Paid Advertising for E-commerce24Affiliate Marketing for E-commerce30Influencer Marketing for E-commerce30Key Performance Indicators (KPIs) for E-commerce Marketing22Web Analytics for E-commerce22Return on Investment (ROI) Measurement for E-commerce Marketing24A B Testing for E-commerce Marketing25E-commerce Marketing Attribution28Artificial Intelligence (AI) in E-commerce Marketing25Voice Search Optimization for E-commerce22Social Commerce and Live Shopping22Sustainability in E-commerce Marketing23Emerging Technologies in E-commerce Marketing27
Mobile Marketing
Definition and Overview of Mobile Marketing28Benefits and Challenges of Mobile Marketing30Types of Mobile Marketing Channels28Developing a Mobile Marketing Strategy23Content Creation for Mobile Marketing30Mobile Marketing Measurement and Analytics24Types of Mobile Advertising27Mobile Advertising Platforms and Networks30Mobile Advertising Best Practices24Mobile Marketing for E-commerce26Mobile Marketing for Healthcare23Mobile Marketing for Education24